Rural Tourism Driver for Sustainable Recovery

The UN Tourism Conference on Tourism for Rural Development was held on December 10 in Hoi An, Quang Nam, Vietnam, with over 350 delegates from 50 countries. The event highlighted rural tourism as a driver for sustainable global economic and social development.

Delegates at the UN conference on rural tourism development

Foundation for sustainable development

In his opening speech, Deputy Prime Minister Le Thanh Long emphasized that rural tourism is not only a new development trend but also a driving force for sustainable economic growth.

"Rural tourism helps bridge the gap between rural and urban areas, preserves cultural and natural values, and provides tangible benefits for local communities," Long said.

He also praised the program which supports both the protection of natural and cultural resources and community empowerment, creating jobs in line with the United Nations' Sustainable Development Goals. With over 70% of the population living in rural areas, Vietnam is well-positioned to develop unique agricultural and rural tourism models that attract both domestic and international visitors.

Minister of Culture, Sports, and Tourism Nguyen Van Hung highlighted that the event in Quang Nam - a region rich in historical and cultural traditions - provides an opportunity for countries to share experiences and learn from one another about rural tourism development. He noted that strengthening international cooperation and connecting policymakers, businesses, financial organizations, and local communities is key to the sustainable development of this sector.

Bright spot in rural tourism development

Deputy Minister of Culture, Sports, and Tourism Ho An Phong affirmed that Vietnam's diverse resources and rich cultural heritage are making rural areas an attractive destination for innovative tourism models. He emphasized that rural tourism not only creates jobs but also contributes to transforming many rural areas into livable places. The values derived from tourism have supported the preservation of traditional occupations, increased local income, and boosted the consumption of local agricultural products.

According to the Deputy Minister, in the post-pandemic recovery phase, rural tourism is becoming an effective tool to address economic, social, and environmental challenges. By attracting tourists to peaceful and culturally rich villages, the tourism industry can alleviate pressure on major cities and ensure a more equitable distribution of economic benefits.

During the conference, delegates also discussed the role of technology in enhancing the management and development of rural tourism. The integration of technology and innovative business models has helped many rural destinations in Vietnam attract a large number of international tourists while protecting their unique cultural and natural values.

Strengthening cooperation to promote rural tourism

The conference was not only a platform to exchange experiences but also an opportunity to foster cooperation between countries and international organizations. Deputy Secretary-General Zoritsa Urosevic of the United Nations World Tourism Organization (UNWTO) emphasized that

developing rural tourism is key to preserving heritage, creating jobs, and improving community welfare. She urged closer cooperation among member countries to establish rural tourism networks and develop policies supporting sustainable growth.

Vietnam, with its motto "one village, one product," and "every citizen is a tourism ambassador," has committed to continuing to implement new initiatives to elevate rural tourism. According to Deputy Prime Minister Le Thanh Long, the development of rural tourism is not only an opportunity to promote the country’s image but also a way for Vietnam to contribute positively to global sustainable development efforts.

During the conference, delegates discussed successful models in developing the best rural tourism networks. Vietnam, with its many unique villages and potential, shared its experience in creating distinctive tourism products, connecting local communities, and collaborating with businesses to form a sustainable value chain.

The conference is a clear demonstration of the growing importance of tourism in promoting sustainable development. With the support of UNWTO and the collaboration of member countries, rural tourism is expected to become a cornerstone in building a more sustainable future for the global community. From the tranquil villages of Vietnam to other rural areas around the world, the tourism industry is helping narrow development gaps, preserve heritage values, and create new opportunities for local people. The conference reaffirmed that with global cooperation and the right policies, rural tourism will continue to play a dynamic role in the economic recovery journey post-pandemic.

By Giang Tu, Vietnam Business Forum