Creating Tourism Products with Strong Vietnamese Cultural Identity

With more than 15 years of experience in hotel, restaurant, spa, mud bath and eco-tourism business in Nha Trang and Da Nang, Hai Dang Co., Ltd has gradually established a solid position on the market. Going through many difficult journeys, with its endless effort, Hai Dang has kept creating unique tourism products imbued with strong Vietnamese cultural identity and assisting local socioeconomic development.

Hai Dang has successfully developed many services and tourism products that yield effective results

Imprints in all areas of operation

Like many service and entertainment businesses, Hai Dang Co., Ltd had to experience a rough start, especially with the Covid-19 epidemic outbreak. However, with the high determination of all the staff, the company boldly invested and improved service quality with many types of entertainment services (such as restaurants, bars and cafeteria) and achieved remarkable success.

Currently, Hai Dang is the owner of 4-star Galina Nha Trang Hotel, located at 31 Hung Vuong Street, 300m from Night Market and 300m from Sea Square. The 160-room hotel has a unique design, luxurious and modern amenities, spacious and airy rooms. There are also services such as conferencing and partying, equipped with modern sound and lighting systems, large LED screens and it can serve up to 1,000 guests at the same time. Or the 60-ha Galina Lake View Resort is about only 10km from downtown and an ideal destination to stay with nature and has a variety of entertainment activities.

Besides, its restaurants have helped create many of its impressions. Specifically, Galina Airport Restaurant, opposite Gate 2 - Domestic Terminal (Exit to Dat Moi Bus Stop) is capable of serving up to 200 guests with a diverse menu in the garden and air-conditioned room. Or Galina Restaurant Da Nang, a pioneer in Da Nang City, provides a combination of service packages such as wedding parties, group meals, buffets, A-la-carte seafood, Spa and Night Club in a comfortable, classy space of more than 7000 square meters, 45-slot parking lot on My Khe Beach. It can serve up to 1500 guests at the same time.

All of the above services bring convenient and diverse choices for tourists when they come to the coastal cities of Nha Trang and Da Nang. Currently, Hai Dang Co., Ltd serves Russian guests (30%), Vietnamese guests (50%) and international guests (20%) from South Korea, China and Pakistan.

Mr. Le Xuan Thom, General Director of Hai Dang Co., Ltd, said: “Before the Covid-19 pandemic outbreak, many businesses invested a lot of money without proper calculations for creating a balance in services. The pandemic was also the "trigger" that made this imbalance even more evident. A typical example of this matter was excessive accommodation facilities, leading to lower prices, which meant that service quality would decline as a result and distrust customers and they would eventually lose the market". Being soon aware of this, Hai Dang tried to create a balance in operations. Hence, despite a lot of difficulties and challenges, the company achieved 86% of the sales target for all categories in just the first six months of 2024. Following this success, the company will continue to implement the upcoming business plan, including the participation in B2B agencies to approach and develop the Indian and Taiwanese customer markets to renew its current customer markets. At the same time, the company will upgrade service quality and launch many after-sales activities for regular returning guests.

Currently, the company continues to coordinate with leading foreign experts in accommodation and healthcare. Thom and his staff are nurturing a plan to launch products of natural origin to the market, typically a lineup of mineral water products blended with herbal essences, good for consumers' health.

Ensuring sustainable development

To uplift Khanh Hoa tourism and become a world-class tourism center, the provincial government needs to care, orient and advise investors; and gradually reform procedures to facilitate businesses to easily access capital sources, he said. Businesses themselves must always raise awareness, find right directions to ensure sustainable and effective development, and carry out controlled not scattered investment.

Sharing more about the "night economy", Thom also hoped that Khanh Hoa province will have development plans for night economy, thereby boosting positive effects and minimizing negative impacts from night business development.

Spreading historical values, perfecting tourism services

Not only being a businessman dedicated to tourism development, but Thom is also the author of many meaningful songs about the coastal city. Each of his songs contains his passion for local history and culture.

With an endless passion for Vietnamese culture and history, he is also making efforts to gradually bring this value into his business operations. For him, cultural products and services not only play an important role in economic development and entertainment but also support education, foster aesthetic values, and continue historical development.

“Use the existing values to create your own name. Let tourists "go to" Vietnam before setting foot in Vietnam by building a truly strong website to "show" Vietnamese culture abroad about famous relics, characters, and localities with impressive characteristics. The planning of cultural tourism products must have profound and clear meanings. Personally, I wish to become a “guardian” and “history teller” by participating in Dong Bo Base Project. If I successfully bid for this project, I promise to personally burn incense for the souls of historical heroes, and at the same time build this place not only as a tourist attraction but also as a place to educate and inspire younger generations about gratitude to shape a strong Vietnam to deserve the sacrifice of previous generations,” said Thom.

By Han Luong, Vietnam Business Forum